17 AI Applications for Digital Marketers to Stay Competitive

Fun fact: The estimated potential contribution of AI to the global economy is $16 trillion in 2030.

AI’s adoption and contribution to the economy have soared for a reason. In marketing, AI applications enable teams to analyze large quantities of data to gain insights for improved ad targeting, personalization, and conversions.

Explore the different AI applications for marketing on this blog post:

• AI applications for search engine optimization (SEO)
• AI applications for content marketing
• AI applications for image and video generation
• AI applications for social media marketing
• AI applications for analytics
• AI apps for live chat or customer support
• FAQs

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The best AI applications for search engine optimization (SEO)

Need help outranking your competitors in the search engine results pages (SERPs)? You can turn to these AI applications for SEO:

1. Alli AI: Best AI app for on-page SEO

Pricing: Starts at $141 per month

 Alli AI makes your team more efficient with its bulk on-page optimization and tag automation features. Its AI system can crawl your website and find lines of code you need to optimize.

A code snippet installed in your site header lets you approve the suggested changes, so you don’t have to edit each page manually. Writing meta tags, link descriptions, and image alt text becomes a breeze with Alli AI, which can automate these tasks for you.

Today, it also features an AI agent that can brainstorm with you. Got an SEO goal? Share it with the app and it’ll turn your goal into SEO plans that you can act on.

2. Can I Rank: Best for competitive analysis

Pricing: Starts at $49 per month — free limited version available

Can I Rank is an AI application that gives you a report based on data from Moz, SEMRush, and Ahrefs. It analyzes various ranking factors and provides optimization recommendations.

In addition, its report shows you a heatmap that compares your website’s strengths and weaknesses with a competitor’s.

Looking for an all-in-one SEO audit tool? You’ve found it

SEO checker provides data on key metrics to give you:

• Complete SEO score
• Site Speed Analysis
• Content Grade
• and more.

Learn More

3. Perplexity: Best for content research

Pricing: Starts at $20 per month — Free version available

Perplexity is an AI answer engine that consolidates information from various online sources. It makes for an excellent tool for content research, which is important for SEO.

This tool not only immediately gives you relevant information about a topic you asked about, but it also provides a list of related topics. Your target audience’s next search intent may be included on the list, so these are the topics you must also cover.

Best AI apps for content marketing

Content marketing is said to be the third most prominent source of customer retention, making it an important strategy for businesses. You can streamline your processes with the help of these AI writing tools you can integrate into your content marketing strategies:

4. ContentGeniusFX: Best for SEO content creation and analysis

Pricing: Bundled with RevenueCloudFX, which starts at $675

ContentGeniusFX is part of our proprietary marketing growth platform RevenueCloudFX. Powered by IBM Watson AI, ContentGeniusFX is a keyword research, SEO content creation, and analysis app that has helped our clients increase organic traffic by 10%.

It uses AI for keyword research and analysis of top-ranking pages related to your business so that you can include these keywords in your SEO copy. In addition, ContentGeniusFX also analyzes your competitors’ content and gives you recommendations on how to outrank them in the SERPs.

5. ChatGPT: Best for creating outlines for blog posts

Pricing: Free — ChatGPT Plus subscription costs $20 per month

One of the most popular — if not the most popular — AI applications is ChatGPT. ChatGPT has several uses for marketing. You can use it to:

• Generate topic ideas for your business’s blog posts
• Create outlines for your SEO pieces
• Summarize articles for your research about a particular topic
• Create a list of FAQs for your business or product page

6. Grammarly: Best for content editing

Pricing: Starts at $12 per month — free version available

Grammarly is a content editing tool. To ensure your blog post is free from grammatical errors or misspellings, run your content through this AI application. Grammarly also detects your writing’s tone, so you can edit your work to suit your brand before you publish.

In 2023, Grammarly launched GrammarlyGo, a generative AI communication assistant that can help you generate ideas, compose pieces, and rewrite your content to fit the tone you ask it to.

Best AI apps for image and video generation and editing

Did you know that 33% of organizations say that adding images and videos to their blog posts helps them perform better? AI apps can help you brainstorm or edit visuals and videos for your content.

7. Adobe Firefly: Best for generating images and vector graphics with licensing

Pricing: Starts at $9.99 per month — free version available

Adobe Firefly is an AI app that lets you create images, vector graphics, and videos. You can access it through Photoshop with a Creative Cloud subscription or through a web browser.

Marketing teams can collaborate through this AI application and share mood boards as they brainstorm together for their visuals. Firefly is trained on Adobe stock photos, making it commercially safe to use.

8. Pixlr: Best for photo editing

Pricing: Starts at $1.49 per month — 7-day free trial available

Pixlr is a suite of apps powered by AI. You can generate, edit, and bulk edit photos with it. Its photo editing capabilities let you:

• Remove and change backgrounds
• Add visual effects in one click
• Expand an image by filling the void
• Move and resize an object in an image

It also comes with templates that you can use to inspire your next marketing collateral or social media post.

Looking for other image editing tools? Check out our list of AI photo editors!

9. Runway Gen-4: Best for video generation

Pricing: Starts at $12 per month — free limited version available

Another AI app that marketers can use is Runway Gen-4. It can generate videos from a text prompt, letting marketers add animation to their graphics to make them more engaging.

You can even add a reference to your video by uploading images or other video clips as  starting point. Note that even though your video is based on your original image, turning it into an animation using AI may show something off, as shown in our example.

As a result, your content may look inauthentic. Use AI-generated video as inspiration for your human video editor or videographer.

10. Peech: Best for video editing

Pricing: Book a demo

Using NLP and AI, Peech can repurpose your videos — including conference footage — into new video content for your website and social media pages. This application can generate AI videos for your channels — from YouTube to Instagram.

AI applications for social media marketing

Social media is an important marketing channel for brands to connect with their target audience. With 77% of businesses using social media to reach their customers, you must stay competitive with the help of AI apps.

Check out the best AI apps we shortlisted for social media marketing:

11. Lately AI: Best for streamlining the social media post creation process

Pricing: Starts at $199 per month

Want to know what marketing messages encourage engagement among your target audience? Lately AI can analyze your social media content and determine which messaging resonates well with your audience.

If you have long-form content, let Lately slice it into bite-size social media posts that follow your brand’s tone.

12. FeedHive: Best AI social media management tool

Pricing: Starts at €7 per month (about $8 per month)

FeedHive acts like an AI social media assistant. It has a built-in AI chatbot that you can chat with to get content ideas, improve your copy, or analyze your content’s engagement.

It’s also a management tool that can schedule your posts and automate follow-up comments on best-performing posts.

If you’re stuck on what to post, FeedHive has templates to inspire your next social media content. It also suggests posts that you can recycle to keep your audience engaged.

AI applications for analytics

More than half of U.S. marketers use AI tools to help with data processing. If you need help with processing and analyzing vast amounts of data for your marketing strategies, consider the best AI applications for marketing analytics:

13. RevenueCloudFX: Best for tracking your marketing efforts’ ROI

Pricing: Starts at $675 for a full suite of features

RevenueCloudFX is our proprietary revenue marketing platform powered by IBM Watson. It can:

• Track your marketing efforts’ return on investment (ROI) from online and offline sources
• Monitor your website’s rankings
• Evaluate your marketing campaigns’ performance
• Create a unified profile of your site visitors, leads, and customers

As a result, RevenueCloudFX enables you to effectively provide a personalized experience for your customers, and drive more leads and sales. Having a unified profile of leads and site visitors has helped our customers achieve a 20% increase in ROI!

14. Tableau: Best for data visualization

Pricing: Starts at $15 per user per month — free trial available

Tableau is an AI analytics platform that enables users to analyze and visualize data. You can use data from various sources, including Google Analytics, so you can better understand your website traffic.

It also supports Salesforce, so you can use it to analyze your customer and lead data. Got data you manually added to Microsoft Excel from an offline event? Tableau can also process data from the popular spreadsheet app and even PDF.

AI applications for live chat or customer support

If you want to improve your audience’s experience with your business and effectively nurture them to conversion, consider using these AI applications for live chat:

15. Lumin AI: Best for appointment scheduling

Pricing: Contact for pricing

Communicate with your customers when they’re available to chat — this is the promise of Lumin AI, making it an excellent appointment-scheduling tool.

Using AI, it lets your customers schedule and move appointments with you. Lumin AI then updates your calendar and customer relationship management (CRM) platform, and notifies you about any changes.

Lumin AI uses text messaging to converse with your customers at a time when they’re ready to chat.

16. Watsonx Assistant: Best for omnichannel service

Pricing: Free limited plan available — starts at $140

Watson Assistant is an AI application that aims to improve your customers’ experience with your business. A natural language AI chatbot, it can understand human conversations, find and give the best answers, and perform tasks requested by a user.

You can integrate it with your CRM so you can provide an omnichannel service, providing assistance across different channels and customer touchpoints.

17. Ada: Best for multichannel, multilingual support

Pricing: Contact Ada to get a quote

Ada is a customer support platform that can resolve customer inquiries using chat, voice, and email. It is said to be capable of handling 83% of a business’s customer support inquiries.

You can provide feedback to Ada to train it and help it grow alongside your business. It knows over 50 languages, enabling you to provide excellent support to various customers!

FAQs on AI applications

Now that you know the best AI applications for marketing, let’s go through your burning questions on AI applications:

Use AI applications to stay ahead of your competitors

There’s no doubt that AI is no longer just a science-fiction concept. It’s here, and marketers like you already use it to streamline their processes.

If you’re looking for the best AI applications for marketing and a partner to help you make the most out of your AI tools, consider teaming up with WebFX.

We’re a full-service digital marketing agency with over 29 years of experience. Our proprietary platform, RevenueCloudFX, enables businesses to track which marketing efforts contribute to growth and measure their ROI. Our clients have seen 20% increase in ROI with our AI application!

In addition, our team of 500+ digital marketing experts is committed to providing excellent service to drive results that contribute to your business’s bottom-line growth.

Let’s get started. Contact us online or call us at 888-601-5359 to speak with a strategist about our AI services!